We all know that earning and maintaining our customer data base is an integral part to successful campaigns. But where do you start if you don’t have that data? How do you grow and attain new prospects?
You start with demographic profiling. As a Smartmail Marketing Expert partner, Burke Group, can work with you to develop a demographic profile to give you a 360-degree view of your current customers’ lifestyles, geographic locations, hobbies and preferred medias. This will ensure that your marketing materials not only reflect your audience’s interests but will give you valuable insight into your target market and what sort of prospective customers you should be targeting when purchasing new data/mailing lists. By targeting your mail, you will send out fewer pieces to the right customers.