Direct mail is an effective way to communicate with your current customer base, or prospective clientele. Direct mail begins with a data list, either your client list or a select list based on demographic information (such as income, gender or age), interests or geographic location. You may wish to target everyone within a 10-kilometre radius or just individuals interested in your specific product or event, either way, Burke is here to help you navigate the world of direct mail and to discover what method will best serve your businesses needs.